FeaturedEIGHT PR & Marketing, UK
Alistair Turner is Managing Director of EIGHT PR & Marketing, a specialist creative agency servicing the events industry and the co-author of the ibtm World trends Report.He has over 20 years experience in the PR industry, working across some of the biggest brands in FMCG, tourism and now the international events industry.
Since entering the global events marketplace, Al has worked across the full range of events, from business conferences and exhibitions, through brand activations and into the sporting and festival industries.
As author of the World Trends Report, Alistair has been involved in articulating the direction and future movement of the global events industry, and talks regularly with corporate organisers and third party agencies on the long term outlook of major events. As an influencer within the media and representative of the events industry, he has also been involved in communication with the UK government; he was secretariat for the All Party Parliamentary Group for Events, and project managed the groups Enquiry into the “International Competitiveness of the UK Events industry’. He has also been a government advisor on the 2012 London Olympics and the 2014 Glasgow Commonwealth Games.
Finally, he has been involved in ministerial briefings on the events industry at Secretary of State level and below. He was heavily involved with No.10 on its development of the ‘Britain is GREAT’ initiative, and the ‘Events are GREAT’ implementation of that campaign. He is a regular speaker on the events industry at a number of international exhibitions, conferences and within the academic community, including universities. He is also a regular contributor to The Events Academy educational programmes.