Tourism Organisation of Vojvodina, Serbia
Nataša Pavlović, is the Director of Tourism Organisation of Vojvodina. She received her PhD in 2015 at the Faculty of Science at Novi Sad University (Department of Geography, Tourism and Hotel Management) on the topic “Application of the concept of total relationship marketing in the business of micro, small and medium-sized tourism enterprises in Vojvodina”. She worked at Tourism Organisation of Vojvodina since it was founded in 2003. In 2016 she has been appointed as the director of that organization. He is also a full time professor Novi Sad School of Business. During her education, as well as her career, she researched and especially advocated the promotion of entrepreneurship in tourism. She has been engaged in several projects, both national and international, as a researcher and as an expert in the field of tourism gaining valuable experience in the fields of project management and destination management.