Rachel is an event marketing strategist, event tech startup founder and industry speaker on topics that cover event marketing and influencer marketing. When meeting planners and association professionals need to get more butts in seats, they call Rachel! She is a force to be reckoned with, whipping up creative solutions to event marketing challenges for 19+ years. Always looking for new ways to supercharge attendee acquisition, she used the experience from hundreds of campaigns to pioneer a new chapter in event marketing: the award-winning snöball event influencer marketing platform. The secret to her success – fueling clever, cutting-edge digital marketing tactics with the human-2-human values that the events industry is based on.